Article Writing & Article Marketing - 7 ways to Increase Prospects and Profits

Article Writing & Article Marketing: 7 Ways Articles Increase Your Prospects, Publicity & Profits

Writing articles and marketing with articles is one of the best and fastest ways market your business. In fact, if you can write a 7 item grocery list, you can write an article that will help you increase your prospects, publicity and profits.

Here are seven ways that you can benefit from articles.

1) Articles will quickly position you as an expert in your field.
The written word is incredibly powerful. Writing articles sets you apart from your competition. You never have to say "Listen to me, I'm an expert!" Your articles do that for you, because articles increase your "expert-ability."

2) Articles can become little 24/7 salespeople.
Once you have an article published, especially on the internet, you now have a 24 hour, 7 day a week, 365 day a year international salesperson working specifically for you and your business.

3) Just one article can be used in many ways.
This is called leverage. Just one article can be used a free report, a bonus, featured in a newsletter or ezine, become part of an online e-course, become part of a book, and many other ways.

4) Articles spread the word about your business and your services.
One article that I wrote 5 years ago was recently used in one of my internet newsletters. A newspaper reporter that is on my mailing list saw it and interviewed me for a story. When he pitched it to his editor, the editor liked it so much that they turned it into a feature article. They ran it on the front page of the paper, and it has been picked up and run across the country.

5) Marketing articles is simple, easy and inexpensive, especially when compared to other ways of marketing online.
It costs you nothing to write an article. It also costs you nothing to have it listed on article directories such as EzineArticles.com. Imagine what it would cost you to pay for that kind of exposure and publicity.

6) Articles can help you build a mailing list that you can market to over and over again.
Once you have a few articles out there, you will reach a certain critical mass where the prospects begin to flow in. Continue to grow past the critical mass, and you will grow to the point where you could not stop the traffic and prospects flowing in if you wanted to.

7) Articles allow you to stay in touch with customers/clients and sell more products.
We know that it can take from 5 to 8 contacts or more for new prospect to be ready to become a customer. Articles allow you to stay in touch with prospects and provide them with quality information.

These seven benefits are really just the tip of the iceberg of all the many benefits of article writing and article marketing.

Best features of a good SEO company

What are some of the best features of a good SEO company? For the basics, a good SEO company fully appreciates the SEO process and what is more important can explain these in simple terms. The main aim of the SEO company is not to confuse the client, to apply strange and unheard of terminology and make the client not feel part of the delivery process. Search engine optimisation is a complex process with lots of concentration on the minutia, which, if missed, can change the clients website presence. A good SEO company will have SEO experts that can do this without fuss. A good SEO company will employ tactics to support the brand message – what a user looks for when searching for goods and services offered by the client….this is key to the client campaign and a good web marketeer should be able to discuss options with the client. This can take many forms and ranges from Website optimisation (on the webpages themselves) using specific ‘keywords’ to pages titles to images to shopping carts. Good web design incorporating good search engine friendly techniques is key a lot of the good SEO practices are available from off the shelf website design and blog based frameworks today. Your SEO company choice should deliver nothing but the best and exceed expectation. It is possible that the work that the SEO Company does is expensivebut if you lay out your base requirements with the SEO company and they are delivered in simple terms – there is a lot of pseudo science enough to hold a white-coat expo in its own right, so take a bit of time to understand the process and what is on offer. The SEO campaign follows the same paths as a standard PR / Marketing campaign where the strategy is defined and goals and milestones are staked out as part of the process. There should be no room for complacency or discrepancy and the aims should be clearly laid out. Ensure process timescales are clearly defined as these should form the main criteria for measurement of achievement. The deployed SEO company should explain some lesser aspects of the website, but equally as important i.e. that it should continue to offer new content, all pages should have the same look and feel and not have content that undermines Google’s own rules and regulations. The most important attribute of a good SEO company is to listen.