A well written article can do wonders for your exposure and traffic.

The article should contain good useful information. It should be of interest to the reader. A boring article could possibly brand your site as boring also. Although, someone might find it useful if they're having trouble sleeping. You might want to write about your tips and techniques and turn them into a series of articles for the newcomers that are starting out in this business.

An article that solves someone's particular problem or answers their questions is a good article. You will be amazed at the number of people that will read an informative and interesting article.

Whatever it is you choose to write about, you will be starting from the headline; it should catch the people's attention. It must make them read the next paragraph with eagerness to learn more. The title of your article can more or less determine the success of your articles exposure.

Your chosen article topic must match the contents or theme of your website. If your expertise is about banner marketing and your website reflects this, then writing your article about the pros and cons of banner advertising or creation could be a good option.

You article introduction should be powerful continuing from the headline. It must be compelling enough to keep the reader wanting more.

The content must be interesting and informative. It must contain what the headline and introduction promises. If the content is written with the intention to help the reader solve their problem or answer their questions, then your reader will appreciate your information and continue reading to the end and hopefully clicking on your link for more satisfying advice. At this point the reader already likes your work and the chances of him or her buying your product has been fused with trust.

As mentioned earlier the placement of your keywords is paramount to the success of your article reaching its target market. The keyword/s should exist in the headline of your article, in the introduction, and in the main body. They should not interfere with the flow of you message and they should look like they belong there. Your keyword density probably shouldn't exceed 3% in your article. This would simply mean 3 keywords for every hundred words.

Your article might be seen by thousands of potential customers, so it is important that you include a brief description of yourself or your product along with your name and website URL on the bottom. Your little ad here should entice the reader to visit the link.

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The Top 10 Ways To Increase Your Traffic Today

Anyone developing an online business, no matter what their subject or niche, has one thing in common with every other online business developer, and that one key component is traffic. Everything you read or hear on the net about creating a successful online business will always stress the importance of generating traffic.

We all know this to be fact - without traffic, we have no business. Naturally, a good product and a sound business plan are essential for success, but assuming these to be in place, getting traffic to your site is probably the number one issue facing most online businesses. So, as everyone is in agreement about this key need, let's get down to the 'ins' and 'outs' of how to increase traffic flow.

You may be just starting out with your new site, eager to tell the world about your product, or you may be a well-established 'old-timer' trying daily to find new ways of getting your message out there. Which ever you are, the fact remains that you are faced with a very competitive marketplace. To succeed requires constant re-evaluation of your market and to find new and improved ways of getting that traffic to your site.

Whenever possible, the best place to be is one step ahead of your competition. Keep an eye on what your competitors are doing and improve on them. Don't just copy others' ideas, find a new twist, a new angle a unique way of drawing people to you. It's so often the most simple measures that carry the gold and within a very short time, your site can be receiving hits like never before.

To get things rolling and start prompting a stream of ever-increasing awareness (and therefore traffic) to your site, here are some essential tools for making that truly possible;

1. Write some good, useful, inspirational articles to direct traffic to your site

Do your research, See what information people are searching for, both through the search engines and in the forums. Submit these articles to article directories, ezines and to other sites who are in a similar market to your own.

Always, include your details and the all important URL of your site, in the resource box. Try not to make the article appear as an obvious advertisement of your product or business , but as a source of valuable information which others will find of use. This way, you will be respected for your knowledge and promote interest in both you and what you're involved with. People will want to check you out!

2. Spend a little money and start some good advertising campaigns

This is by far the fastest and most effective way of directing targeted traffic to your site. Both Goggles' Adwords and Yahoos' Overture are the indisputable leaders in this field. An ad with either of these guys will give you immediate exposure to a waiting world of budding customers. Just follow the simple rules and guidelines laid down for each and you could soon be receiving a vast return on your initial investment. Start slowly with a small daily budget and 'tweek' as your campaign unfolds.

3. Optimize your web pages

Again, do your research and make sure that you have the best keywords on your pages. Search engines look for these keywords and with them, determine your sites' ranking in their lists. The right words in the right place can shoot you to the higher listings and get you seen more easily when people search.<


There' s lots of information on the web on how to achieve this if you want to do it for yourself. Alternatively, you may wish to use a paid service for even better results.

4. Trading Links with other sites

By getting your site listed on another person's site you are multiplying your exposure in an instant. Any visitor to either site is immediately presented with the other persons' URL after just one search. Each sites efforts have a double effect by generating potential traffic to either site. Apply this across a few sites and you can see how dramatic the effect can be.

5. Start Some Viral Marketing

As the name suggests, this is all about starting a virus, spreading from person to person, site to site - only, you are the source of the virus and it has your name on it! Write a report, ebook, article or whatever and give it away for free. Just ensure that your link is on or within the report, etc. so that all people who have access to it are directed back to your site. This can be one of the most effective free traffic-generating methods available to you. Be creative, send it out and wait for the results.

6. Start An Ezine or Online Newsletter

Once you begin to tell people about yourself, they soon begin to develop a relationship with you and feel that they can trust you. Keeping people informed through a newsletter will depend this relationship, create long-standing customers for you and will encourage these customers to tell others about you, bringing further traffic to your site.

7. Participating In Forums

Forums or online communities are places where people of a similar nature and interest come together to share news and exchange ideas. In these places, it is possible for you to show your expertise and skills and establish yourself as someone worth listening to. People start to trust you and look to you for some of the answers to their needs. Through this, traffic to your site will naturally occur. Again, be yourself, do not try to sell in these places simply allow others to seek you out.

8. Offline Advertising

Often overlooked by web-based businesses, this can be a highly effective way of boosting your traffic. Bumper stickers, business cards, ads in shops, fliers are but a few ways of getting your word out. Be creative and let people know you are in business.

9. Email Signatures.

Every time you send an email you are contacting a potential customer, whether they know it or not. By placing a simple one line ad with your URL at then end of every email you are projecting your existence to anyone curious to find out more. Don't miss out on this simple but powerful free tool.

Getting traffic to your site does not have to be an expensive business. With consistency and patience, using just a few of the above techniques can have traffic knocking at your door in no time at all. Structure your approach and follow a plan, learn from your efforts and reap the rewards.

6 Simple Tips To Writing Any Blog Entry...

Writing a blog can be as easy as baking cookies to one person, but much more difficult to the next. Professional writers will tell you that they find blog writing enjoyable. Those who are not great writers may be intimidated by the task however and may never want to learn how to write a blog entry. Writing a blog entry does not have to be painful however. It can be a lot of fun! If you are interested in blogging, but are unsure how to begin, use these six easy steps to writing a blog entry to get started.

Gather Ideas
The most difficult part about writing anything is deciding what you want to write about. Blogs are interesting because you can use them in several ways. You can use them as a personal online journal of sorts if you wish. You can also use them as a place to post your opinions and views. Lastly, you can use them as a place to put short articles of interest for others to read.

If you are choosing to use your blog as a journal, you might not need much planning. You will probably simply want to begin writing and see where it takes you. If you want to use the blog for your opinions or for articles however, you will need to gather ideas. Create a list of topic ideas that interest you. Use them to determine what your topic will be. After choosing a topic, make a quick outline of main points you want to include. This step may seem tedious, but it will make the other steps go much more quickly, so be sure not to skip it.

Choose a Tone
After you have chosen your topic and created your short outline, you will need to choose your tone. The most successful blogs are written in a casual tone, which is a welcoming idea to most non-professional writers. Don't worry about grammatical rules. Simply choose a tone that is like the one you would use when speaking with your spouse or a great friend. The tone should be friendly and stress-free.

Write Your Post
When you sit down to write your post, remember the tone you chose for your piece. Keeping the tone in mind put your topic idea and outline in front of you and begin writing. You should keep your blogs posts pretty short. They should contain your main point within the first sentence or two. Don't ramble on and on or you will risk losing your reader somewhere in the middle. You can strive to keep your posts between 300 and 700 words altogether. This may sound like a lot, but once you start writing, you will see that it will not take a lot of time to get to this point. Don't forget to write in a casual tone. Write exactly like you would speak. Avoid large words that some people may stumble over. Create interesting, yet simple posts for everyone to enjoy.<

Use a Signature Ending
A signature ending is important for any blogger. You can choose to end each post with a specific quote or phrase. You can add your name to the bottom with a special symbol nearby. It really does not matter how you choose to end your post. Be sure to choose a signature ending however. A signature ending is a great way for regular readers to see that your post is ending. It can be a comforting sight for many readers as well and make your blog seem more personal.

Edit Your Work
After all of the writing is said and done, you should always edit your work. Editing is not always a fun thing to do, but if you want your blog to be taken seriously, you should go back over your work. Look for misspelled words and other common mistakes. Although you are not worrying about grammar, you should not misspell words. When you are certain your text is mistake-free, you can move on to the last step.

Submit Your Update
The final step to creating a blog post is to submit it to your blog. This is typically done via the blogging software. There is a spot where you can paste your text and click on the "submit" button. The software should do the rest. After submitting, visit your blog as a reader and check out your new update.

Search Engines and Web Directories. in Site Promotion

After you have built a website and optimized it by tuning its meta tags to the best, it is the time to get it submitted to major search engines and directories. So, that your site gets indexed by the search engines and the directories. There are lot of confusions in submission to search engines and web directories. Here, I would try to clear this confusion. A close study of search engines and web directory will sure help to solve this confusion.

search engines

When you submit your website to a search engine, it reads your site meta tags, looks their relationship with the contents, indexes you website and assigns a rank to your site according to the algorithm it follows. Here, you should understand that by submitting your site to a search engine does not mean that you will start getting high traffics just after its submission. This simply means that now the search engine knows about your site and its pages and would place you in its SERP (Search Engine Result Pages) according to your rank in its index.

You must have read very often about the offers for submitting your site to thousands of search engines for a fee, no matter small or big. No doubt that there are really thousand of search engines on the web but most searches are routed through a few major search engines like Google, Yahoo, MSN, AOL, alltheweb etc. If you submit to these search engines alone, it is really enough to get noticed in the search engine world. I am giving their site submission URLs and little info about their strategies.

Google

http://www.google.com/addurl/?continue=/addurl.
They ask you to submit your top level page and have pretty easy to understand instructions for submission. Google updates its index normally once a month.

Yahoo

http://submit.search.yahoo.com/.
They have two options free and paid. Free listing takes about 30 to 45 days. However paid listing assures a quick listing of your site.

MSN

http://search.msn.com/docs/submit.aspx.
MSN in routine picks new websites having good inbound links. So if you have good inbound links, your site will be picked for listing in MSN even if you don't submit your site to them.

AOL

You can not submit to AOL directly but if your site is indexed by Google, AOL will most likely include your site in its index too.

Web Directories

Web directories are different with respect to search engines. A search engine uses its algorithm to index and rank a website through its regular crawling process whereas a web directory is defined into several categories and subcategories where it contains the websites submitted. In this way a web directory is considered an expert index of sites. Here you select a category and subcategory for your site and submit your site to it. Visitors come to brows a specific category in a directory as per their interest. This ensures that your presence in a specific category will attract a targeted visitor. Most of the search engines use these directories to update their data. This also increases your chance of getting high rank with search engines.

These directories can be classified into free directories and paid directories. Normally, free directories take comparatively more time to list the submitted sites. Whereas the paid directories list the submitted sites instantly. Some good free directories are DMOZ, Yahoo!, World Wide Index, AbiLogic, Gimpsy, JoeAnt. However, good paid directories can be named as Arielis, BOTW, BlueFind, Microsoft bCentral, and GoGuides.

Before submitting your site review your site thoroughly and make sure that your site has no broken or dead links. Write a suitable description of your site to put into the description field of submission form. Search thoroughly the categories and subcategories before selecting the category for your site. They normally offer you to suggest one if you don't find a suitable one.

No doubt, submitting your site to major search engines and good rank directories help increasing the traffic and good placement in SERP (Search Engine Result Pages). Submission to good directories is something which ensures this goal.

How to Promote your Site? Search Engines Vs Search Engine Optimizers

How to Win the Race Between Search Engines and Search Engine Optimizers

The Search engine's purpose is to provide useful, high quality and relevant information for any search term. There is a real war between the search engines' methods and algorithms and search engine optimizers. The result must be the user's satisfaction: high quality web sites in high positions on the search engines lists.

Page Rank is an indicator that Google is using to measure web sites popularity. The algorithm to establish it is a secret, but it is easy to find that the most important factors can be the number of links leading to the website page and the Page Rank of the link's source.

It looks like the most popular search engines are counting the links (incoming or outgoing) and considering their number like a vote for quality. In reality, not each link is equal in quality to the others.

Search engines are considering the link's quality as very important; maybe this is the determinant factor to establish a page rank. Google is the first search engine taking this factor into account.

Search engine optimizers are trying to do their best to find the top quality links for their web sites. But there are many types of links. They must find the ones giving high ranks all the time. Everybody agrees that links from high quality web sites are a major gain for a page rank. There is also the possibility to build links from related sites. In this situation, the sites must have many topics in common.

Google is developing clusters for specific topics. These clusters are hosting pages having inbound links from the sites having the same keywords. The best a search engine optimizer can do is to establish a link to one of these sites. The reason why it can be the best kind of link we can get is that the search engine will find the reference site relevant for the keywords demanded in this category.

If the search engine optimizer can include useful keywords in the text of the inbound link, he is in luck.

Reciprocal linking can be realized finding the non competitive and topic related web sites. If the search engine optimizer can realize an emails campaign, he can have good results in reciprocal links building.

The search engine optimizer has the possibility to write a personal email to a contact address or to the website's owner. He can tell them that he appreciated their website so much that he included a review about it in his own website.

This is a very agreeable letter for anybody, even finding that, near the review, there is also the web site address. The possibility to have a reciprocal link, in this case, is 9%.

To increase your chances of getting reciprocal links with higher PRs, you should consider joining a linking directory. This can be achieved by exchanging links with other websites of similar content to your own. A great example of a linking directory is:

o http://www.MyLinkMachine.com

Another great resource to achieving higher PR for your website is to submit articles to article directories. You can include a link to your website in your article and the resource box. A great directory you may want to consider to submit your articles is:

o http://www.MyContentBuilder.com

If you are looking for a faster and easier way to submit your articles, a great resource is an automatic article submitter. It will submit an article to over 30 directories in a half an hour. To watch a video on how to do this, go to:

o http://1trac.com/dt/t/Article_Submitter_Video.php

Article Writing & Article Marketing - 7 ways to Increase Prospects and Profits

Article Writing & Article Marketing: 7 Ways Articles Increase Your Prospects, Publicity & Profits

Writing articles and marketing with articles is one of the best and fastest ways market your business. In fact, if you can write a 7 item grocery list, you can write an article that will help you increase your prospects, publicity and profits.

Here are seven ways that you can benefit from articles.

1) Articles will quickly position you as an expert in your field.
The written word is incredibly powerful. Writing articles sets you apart from your competition. You never have to say "Listen to me, I'm an expert!" Your articles do that for you, because articles increase your "expert-ability."

2) Articles can become little 24/7 salespeople.
Once you have an article published, especially on the internet, you now have a 24 hour, 7 day a week, 365 day a year international salesperson working specifically for you and your business.

3) Just one article can be used in many ways.
This is called leverage. Just one article can be used a free report, a bonus, featured in a newsletter or ezine, become part of an online e-course, become part of a book, and many other ways.

4) Articles spread the word about your business and your services.
One article that I wrote 5 years ago was recently used in one of my internet newsletters. A newspaper reporter that is on my mailing list saw it and interviewed me for a story. When he pitched it to his editor, the editor liked it so much that they turned it into a feature article. They ran it on the front page of the paper, and it has been picked up and run across the country.

5) Marketing articles is simple, easy and inexpensive, especially when compared to other ways of marketing online.
It costs you nothing to write an article. It also costs you nothing to have it listed on article directories such as EzineArticles.com. Imagine what it would cost you to pay for that kind of exposure and publicity.

6) Articles can help you build a mailing list that you can market to over and over again.
Once you have a few articles out there, you will reach a certain critical mass where the prospects begin to flow in. Continue to grow past the critical mass, and you will grow to the point where you could not stop the traffic and prospects flowing in if you wanted to.

7) Articles allow you to stay in touch with customers/clients and sell more products.
We know that it can take from 5 to 8 contacts or more for new prospect to be ready to become a customer. Articles allow you to stay in touch with prospects and provide them with quality information.

These seven benefits are really just the tip of the iceberg of all the many benefits of article writing and article marketing.

5 Steps to a Successful Adwords Campaign

 For writing articles follow these steps for successful lead.
1. Find A Product
2. Keyword Research
3. Ad Copy
4. Bidding Strategies
5. Tracking & Testing

Let's explore these steps in detail below:
1.) Find a Product:

If you don't have your own product a fast way to get started is to join an affiliate network such as cj.com, clickbank.com or linkshare.com. There are thousands of great products at these networks. They are easy and free to join. You don't need a website to start however it is a good idea to invest in a website once you find a lucrative market. You can also join thousands of companies who run their affiliate programs in-house. To find these companies type in a product you would like to advertise and follow it with affiliate program. E.g. "guitar lessons affiliate program".

2.) Keyword Research:

Brain storm search terms that people would use to find your market. Use general and specific keywords. General keyword e.g. "guitar lessons" "learn the guitar". Specific keyword e.g. "guitar made easy" "ebook guitar lessons". Check your competitors' website source code and look at their meta tags to see what keywords they are using. Use keyword tools like Word tracker, Overture's free tool and Google's free tool. These will help you uncover hundreds or even thousands of keyword phrases and combinations.

3.) Ad Copy:

Writing good ad copy is crucial for getting visitors from Adwords. Focus on the benefits of the product you are selling and use the keyword in the title of your ad. If a web surfer typed the keyword "guitar made easy" you could write an ad like this:

Guitar Made Easy Learn Insider Techniques to Master the Guitar Fast.
http://www.your-guitar-store.com
The keyword is in the title and the benefits are in the ad body.

4.) Bidding Strategies:

If you have a small budget keep your bids low between 10 and 25 cents per click. Bid on as many keywords as you can. Don't get into bidding wars with your competitor for 1st place or any ranking. Figure out what a visitor is worth to you. If you have 4 sales for every 100 visitors and you make $20 per sale, a visitor would be worth $0.80.

This is how I calculate the visitors worth: 4 sales x $20 / 100 visitors. Once you know what a visitor is worth you will know how much your maximum bid should be. To obtain a healthy ROI never bid more than half of what a visitor is worth on a search term. Using our example above a visitor is worth $0.80 so you would keep bids below $0.40 because you want to try to make a 200% ROI.

5.) Testing And Tracking

Experiment with your ads. Split test 2 ads in your Adwords account. Keep the ad that performs the best and edit or rewrite the loser and split test again. Look at your Adwords stats to make note of the best performing ads. This will teach you what types of ads work best for your market. Test variations of your landing page. Modify your page and track your results. You should constantly be testing and tracking your website content and your ads.

Google has a conversion tool to help track specific goals like your ROI and your click thru rate to your website links. Google has an excellent tool called Google Analytics that tracks traffic,goals, ROI, keywords and much more. It is the best free tracking tool I have ever worked with.